Tips For Creating Beautiful Custom Lotion Boxes

If you are a skincare lotion brand, now is the time you might need to think about establishing a strong brand identity in the market, using custom lotion boxes. We know that business activities are slow due to the COVID pandemic. But we also know that the retail industry is ever-evolving. Today, a significant share of business activities is a result of e-commerce businesses.

Retailers might have experienced low traffic, but at the same time, e-commerce businesses have expanded in recent times. According to recent studies conducted, the total global e-commerce sales will cross 4.5 trillion dollars in the upcoming year. The companies and brands offering tangible products and operating in the real and virtual world are opting for aggressive marketing and advertising tactics to implant a memory of their product name in the minds of the customers.

This statistical data reveals that the companies will have to work out strategies for product differentiation to make their products stand out. As a lotion brand, there is so much you can achieve using custom cardboard boxes. These boxes are a popular choice among smart businesses, who use them not just as a packaging option but also as a powerful promotional and marketing tool as well. Let us read about how to craft beautiful custom lotion boxes that help sell the product. It is important to acknowledge that packaging has many purposes other than keeping the items safe. It helps with storage, preservation, transportation, sales, providing product information, etc.

As long as business activities are happening, the demand for packaging will grow. The main factors that affect packaging sales include the buying patterns of the customers and industry trends. The businesses and companies will have to keep themselves updated about both to provide packaging that wins them an approval nod from their customers. Some trends that you can follow include;

Order Eco-Friendly Custom Lotion Boxes

Customers love environmentally friendly packaging. As a skincare brand, you can select custom lotion boxes made from biodegradable stocks without any hesitation. The biodegradable custom cardboard boxes are strong and offer ideal protective packaging for almost any kind of product. It will also help you emerge as a company dedicated to environmental issues, which your customers will acknowledge and respect by preferring your products over your competitors.

With the aggressive global protests held in the year 2019, more people have become active. Gen-Z and millennials now evaluate the ecological life cycle of a product before buying. Because of this reason, even perfume brands, which are popular among these demographic groups, are now providing eco-friendly custom perfume boxes and custom perfume packaging. Make sure to order zero-waste custom cardboard boxes for your products.

Focus on Colors and Designs of Custom Cardboard Boxes

As a brand, when you are searching for the appropriate custom lotion boxes or custom perfume packaging, take into consideration the design of the boxes and packaging. Make sure to work with expert packaging companies like ClipnBox to gain maximum benefits from your packaging. If your product is stolen frequently from retail displays and shelves, then communicate this to your packaging company. Let them improvise on your existing layouts to add hidden tabs that are difficult to open to discourage theft.

Unless a company is using custom rigid boxes, the first thing customers notice about their packaging is the design, color, and quality of the custom boxes. These attributes will help them weigh your products against countless others in the marketplace. As a skincare brand, you can opt for the latest trends when designing custom lotion boxes. These include the old oil painting effect, fresh resin effect, color blocking, using mini-illustrations on the boxes, and many more. Adequate packaging will add value to your product, but improper packaging will make your customers think of your brand and product quality to be of less worth.