Keep Calm and Think About Packaging

Do you think that all customers make informed or rational decisions for the products they want all the time? If yes, then you are wrong. Due to the busyness that has crept into our lives, the buying patterns of consumers have changed. The results obtained from the various eye-tracking studies reveal shocking facts which every business and brand, irrespective of its size, should be aware of to use to their benefit. According to these studies conducted by various research entities in the industry, consumers read only up to seven words on average during a single shopping trip. Instead, most of them buy impulsively by the colors and shapes of the custom packaging or the perceived value that their brain calculates before logic can interfere at all.

How Packaging Can Be Tailored

A little research and awareness hurt no one. The businesses and brands that choose to research what kind of packaging their target audiences prefer will enjoy multiple benefits from custom box options for a long time. There are a lot of stimulators that prompt our brain into purchasing before logic can respond. Companies can make use of these stimulators to connect with their consumers. It even helps in adding sentimental value to their products. Packaging based on these triggers will have a significant impact on increasing sales. This scientific approach towards manufacturing custom rigid boxes will help the brands make informed decisions to generate more sales.  Every packaging option of the products must speak to the customers justifying their existence in their lives. When opting for product packaging, companies, and brands must remember that;

It should make your brand stand out

Visibility on the retail shelves is not equivalent to standing out in the marketplace. There is a sea of brands and businesses out there in the markets flooding the shelves and the minds of our customers. Ideally, your packaging should be the identifying element for not just your brand or company but the entire category. Let us take the example of tiffany jewelry here. The beautiful blue-colored custom jewelry boxes of the company help in instant recognition of the brand wherever the box wanders. Let us assume, for the sake of this example, that these boxes were placed on retail shelves. Then one glance at these boxes would tell them where all jewelry items are placed.

In short, your custom boxes or packaging must catch the attention of the customers and communicate about its offering instantly. Other elements that add attraction to custom retail packaging are typography selected, creative shapes and finishes, etc.

It should be identifiable for a five-year-old

Imagine that your brand deals in candles. Now describe your product to a five-year-old to find it in retail. If the child can find it on his/her own, then you need not worry about your custom retail packaging. There is a high probability that your brand has been able to establish a strong brand identity because of which it will generate repeated sales. If the child remains unsuccessful at finding your candles, then it is time to work on their design and other elements. The custom candle boxes should be appealing and attractive enough for the target audience.

It should offer the perfect design

When designing the product packaging, not everything has to be loud. The foremost aim of the brands and the companies should be to provide safe packaging for their products.

Custom packaging often contains cardboard, fabric, foam, and other materials-based sections, padding, and separators that keep the items in place prevent them from getting damaged, and also give them an appealing display. Selecting the stock is also vital in perfecting the custom retail boxes that are sturdy and can display the best print results. 

To get custom rigid boxes online for your products that give a boost to your sale, reach out to the packaging professionals like ClipnBox to discover more with them.