Here's What No One Tells You About Retail Packaging

For many businesses and brands, retail packaging means regular or mundane packaging for products to keep them safe. For smart businesses, though, the packaging is a tool to exceed the expectation of their customers. Just take out a few minutes and think about an example of a brand offering high-quality butter to its customers. With a major market share captured, the brand might become complacent, thinking it has done enough to win the hearts of the customers. Or they could search for innovative solutions to offer more and stay on top of the mind of their customers. The answer to this quest might lie with the selection of custom retail packaging offering creative lids that can scoop as well for portable butter sizes.

Now, my friends use packaging exceptionally for meeting packaging and branding needs while implanting a memorable brand experience in the customer's mind. Every time these customers make a purchase, they will automatically narrow down their purchase to the respective brand.

The custom printed retail packaging for any brand can be converted into a powerful tool for ongoing marketing and promotion. This packaging is your brand’s retail billboard that can reach out to a large audience and grab their attention to generate more sales. Printing branding elements like corporate logos and using signature recurrent themes will build a brand identity for customer association. Using impressive add-ons like embossing etc. will give this packaging a differentiating factor from the competitors in the industry. We can add the finished packaging with accessories like ribbons, buttons, etc., to give them a luxurious appeal and increase their perceived value in the eyes of the customers. Other than these benefits, there are countless reasons for businesses to select custom retail packaging for their products, some of which include the following;

Custom Retail Packaging Helps Boost E-Commerce Business

Unlike businesses and brands in the real world, e-commerce businesses cannot benefit from visibility or exposure on retail shelves. However, premium retail packaging options like rigid boxes provide them with the ideal solution to offer a memorable brand experience to their customers. Choices like this help these brands in creating ‘woo-boxes’ to excite and push the customers into making a purchase. They can share pictures of these boxes on various social media platforms to reach out to their customers located across different continents. The excited recipients often post live videos of ‘unboxing’ these products, which can become viral. Every post on the social media platform about this custom retail packaging option will boost brand visibility, exposure, and, eventually, sales.

Custom Retail Packaging Prevents Shoplifting

Retailers and businesses are opting for smart ways to minimize losses incurred due to the theft of products. They are now looking at custom retail packaging to find ways to curb shoplifting. If you think that the size of packaging boxes does not matter, you are wrong. The smaller articles or items are more prone to theft than others. They can be hidden in pockets or folds of the apparel. Also, because of their size, they are hardly noticed, even when missing. While they may be small, some of them are valuable products, like jewelry and gadgets. To counter this, retail packaging experts suggest using larger packaging sizes as they have more visibility and are difficult to hide. Inserts and trays inside this large packaging will protect the small items inside.

The packaging insert also suggests using longer backboards for items hanging on display racks. Another easy and cost-effective way to close any gap in custom retail packaging is by sealing it with stickers. The packaging industry strongly recommends that businesses and brands reach out to expert retail packaging companies like ClipnBox for designing built-in smart locks in packaging. It will discourage shoplifters from rummaging through the retail packaging of a product.